Kubik

RBC is a major sponsor of the 2010 Olympic Torch Relay Tour that has been crossing Canada since October 2009 in the lead up to The 2010 Olympic Winter Games Opening Ceremony which will take place at Vancouver's BC Place on Friday, February 12, 2010.  GMR Marketing, an industry leader in mobile marketing, selected kubik to execute the centrepiece of RBC's travelling event, the Eco-Home which was built in a truly sustainable way.

The Olympic Torch Relay Tour will visit over 1000 communities, travelling more than 45,000 kilometres before reaching the Vancouver BC Place.  The Eco-home will participate in 200 community celebrations across Canada giving the public an opportunity to gather and participate in the 2010 Olympic Torch Relay Tour community celebrations.  As the centrepiece of these celebrations, the interactive mobile Eco-Home was housed in a hybrid truck that runs on solar and wind energy and is heated by solar radiant heating.  Tents outside the truck feature and Olympic medal display area, a snowboard simulator, a hockey ring and a green-screen opportunity where visitors can have their picture taken with the Olympic flame.

Inside, kubik constructed an environment with interactive displays that outline how various practices can dramatically reduce our energy usage.  Based on the Olympic medal format of Bronze, Silver, and Gold, the displays use real products, lighting, sound and a new software program called "Augmented Reality" to show how we can use less energy for everyday living.   The interactive elements themselves were created using recycled materials, LED lighting and FSC approved wood products.  The result is a sustainable mobile experience perfectly suited to travelling the road alongside the RBC Olympic Torch Tour.

Has your company incorporated sustainable materials in your special event productions?

Mount Laurel, NJ:  June 3, 2009 - kubik inc.  is very pleased to announce the appointment of John Van Pelt as Senior Sales Executive.  In this role, Mr. Van Pelt will be working with Elliot Kohn on new business development initiatives for kubik's North American exhibit business.

"At kubik, whether it's a trade show, experiential marketing event or museum environment - our focus is on providing our clients with outstanding services and creating the most extraordinary experiences in the world", said Elliot Kohn, Coo/Principal, kubik.  "We know that there is an ever increasing demand for our services in the marketplace and we are excited that John will help us to extend our exceptional, timely and hands-on experience to our clients."

A seasoned sales executive with over 30 years of industry experience, John will play a key role in identifying and developing new business opportunities within organizations that are not current kubik customers.

Before joining kubik, John held Senior Account  Executive roles as EWI Worldwide and H.B. Stubbs Co.  Clients recognize his keen business insight as well as his expertise in translating concepts into action to maximize results in top-tier exhibits, mobile tours, museums and themed attractions.

"I am very delighted to have the opportunity to join a great company like kubik", said Van Pelt.  "To be part of the team that's working hard to expand our presence in the marketplace is a terrific challenge and goal."

kubik is leading the transformation of conventional services associated with an event marketing company by providing clients with imaginative thinking, unique exhibit and event results and integrated marketing solutions.

About kubik

kubik builds experiences in the form of exhibits, environments and events for Fortune 1000 companies and leading cultural institutions throughout North America and Europe.  With offices in Toronto, Amsterdam and New Jersey, kubik can be contacted toll-free in North America at 1.877.252.2818 or at www.thinkubik.com

Exhibitslist was on the floor of the Toronto International Auto Show at the Metro Toronto Convention Centre tonight.  It was good to see that many of the automotive companies have not stopped exhibiting, but it seems like they have toned down their booths a notch.  Maybe some of that bail-out money next year can go to some exhibit marketing. :p

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