Trade shows

Salt Lake City, July 27, 2009 – The CamelBak Products exhibit won the SNEWS Top BOB Award for the best overall booth at Outdoor Retailer Summer Market 2009. Atmosphere was also recognized for the award-winning Keen and GoLite exhibits at this summer’s show. The best environment was designed and produced by Atmosphere Studios and driven byCamelBak’s vision. This success was the result of a collaborative effort, from the CamelBak CEO to the field services coordinator, where their internal team guided the award-winning design/build process and Atmosphere listened and delivered. “The new exhibit creates a look & feel with brand purpose and product presentation continuity that reinforces CamelBak’s premier market position,” said Kurt Damschroder, Atmosphere Studios’ Design Director.

The exhibit elements and components flow seamlessly in an extremely functional configuration, while presenting a clear market message: “push beyond your limits with hydration” from CamelBak products. The challenge was to express CamelBak’s mission through the exhibit architecture and the central WaterWall feature did just that. Water percolates through a curving 16 foot high x 36 foot long chain maille wall in a demonstration of how water diffuses through the human body. The Hydration Station, hand-crafted bent-wood product displays, flexible one-off merchandising and tactile materials all added to the winning solution, the SNEWS article cited “drama, functionality, personality and cool ideas” in describing the CamelBak exhibit.

Keen won the Déjà Vu award for their continued focus on the environment, by recycling and repurposing components in their exhibit. Atmosphere manages the existing exhibit properties and along with Keen’s great creative resources, produces new sustainable elements that are warm and inviting; SNEWS remarked, “The exhibit was comforting.” GoLite earned an honorable mention, as they reconfigured their exhibit with fresh visual merchandising, introduced their on-line product presentation and utilized soy-based mannequins, just another example of their company’s eco-initiative. Atmosphere is proud to assist in the integration of GoLite’s existing properties with the design/build of new elements based on the priorities in their event marketing efforts.

Who is Atmosphere Studios? 

Atmosphere Studios specializes in creating innovative environments for events, trade shows, corporate spaces and InStore programs. With a diverse client list that includes industry leaders like Bombardier, Patagonia, T-Mobile and Ciena, Atmosphere Studios has been impressing clients with their unique approach to creating remarkable environments since 1997. Recent installations from Paris to Bangkok and New Delhi have expanded the global reach of Atmosphere’s work. Partners Tom Jennings (Founder), Kurt Damschroder (Design Director), Eric Krepela (Production Director) and Katie Riggs Hansen (Client Relations Director) have quietly celebrated Atmosphere’s twelfth anniversary and the growth built over the past several years. These latest awards underscore the ongoing transformation of Atmosphere into a leading design and production firm with a worldwide reputation for excellence.

Any questions about Atmosphere please contact:

Tom Jennings -(801) 573.3302

tom@AtmosphereIgnites.com

www.AtmosphereIgnites.com

Hello again and welcome back to The Green Zone.

As mentioned in our last article we are going to continue on with green materials that exhibit companies are using today.

This week we will touch on Embodied Energy.

What is Embodied Energy and how can we say that using this we are going green?

Well Embodied Energy is a way that we can determine how much energy is used to create a traditional trade show booth from raw material right up to transportation of the booth. So by using a low amount of Embodied Energy, obviously we are saving energy and helping with the green factor.

What is one way we can do this?

Take an example.

A client requests that you build them a new 20x20 custom booth. They would like it to be as green as possible but don't have a great budget to do this. How can you as their supplier/partner help?

As mentioned Embodied Energy tracks everything from raw materials to transportation. So you might not be able to use say Certified wood on their exhibit but you can control how the materials arrive to your warehouse and how the booth arrives to show. So instead of using a dedicated truck to deliver your materials or booth why not try to hire a truck that makes multiple pick ups so that the truck is full therefore being more economical.

Or if you have this option (which I'm sure you do) how about getting your materials delivered by train? Not only is this the most economical way to get your materials it is also the greenest way as most of them run on coal.

By doing these little tasks you can tell your client that yes this booth was in some ways built green.

This is just one example of how you can help create a low Embodied Energy, can you think of any others? Please respond to this article and let exhibitslist.com know.

Next we will talk about Formaldehyde. What is that?

Exhibitslist scoured the trade show floor and managed to capture a picture of an exemplary installer: well prepared, brought all his equipment. But let's just imagine he didn't.  Well, just as the panic starts setting in and he begins brainstorming various workarounds involving stacking buckets, rolls of duct tape, and one perfectly timed jump-- part 2 of the 'Installers Code' kicks in.

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This is the first in a series of "Installers Life" articles on the unwritten code and set of rules of trade show exhibit installation.

I've been working in the trade show/exhibit installation world for the last twenty years and I've found that there's a strict code that exists on show floors. Break the code and you tend to have more difficulty and you will quickly gain a bad reputation, especially if you're always working in the same venue. Large installation houses like Czaranowski and Nth Degree are always the most likely to stick to the code. Sometimes new installers take a while to get up to speed.

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Many of us know the phrase, "Form Follows Function."  It is a part of the industrial design terminology to describe how a product was inspired - usually from the function of the product itself.  Form follows the function, once an innovative and curious phrase, now seems to be overused as much as box frame laminate and fabric construction is used in the exhibit business.  It is so 1990's!

Consumer product design begins with an underlying function that is engineered to meet a specific need, or solve a problems that consumers experience daily.  To make a long story short, product design has value and can truly make someone else's life easier.  It can be measured and as a result can be appreciated.

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I have always worked for one company. It fits my lifestyle, but I have always wondered if it would be better to work freelance. There are a number of issues involved, but I think it comes down to your personality and your willingness to take risks.

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Tradeshow Sales Guy:  "You've been using ABC Exhibit house for 10 years, that is quite a track record.  I assume you are awfully happy with whatever they are doing for you?"

Tradeshow Exhibitor:  "We are THRILLED with ABC Exhibits.  They are the Best!"

Tradeshow Sales Guy:  "Hmm.  What is it that is so great about ABC?  What do they do that is so much better than anyone else?"

The likely answer to that question might catch newcomers to the trade show world off-guard.  It is not how impressive the trade show designs are.  Their prices are probably higher than some of the competition.  And no one will immediately rave about what high quality their exhibit house provides.  More than likely, it comes down to three things:

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This is the first in a series of Articles by Muse Presentation Technologies, a leader in the field of Presentation Technology at events and trade show.

LCD, Plasma, Projection, LED?  With so many choices available to the exhibits industry for presentations, it can be tough to choose.  Within each type of display category there are even more choices.  This is where an experience rental and staging company earns its keep!  In this series we will explain some of the pros and cons of the four main display types available to the exhibit designer/builder and hopefully give you some things to look out for when you are building a new exhibit.

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It is that time of year again.  The Exhibitor Show is ready to roll.  As much a time to look for prospective clients as it is to network within the industry and see what and who is on the cutting edge.  Last year had spectacular booths and great opportunities for everyone that was there.  The Vegas weather didn't hurt either.  But considering what has happened in the last six months, what will this year bring?  Could a weak showing at the exhibitor be the canary in the coal mine for our whole industry?  Or is it time for us to show how it is done?

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It is said that what separates those who are good from those who are great is that great talents make their jobs look easy.  Most of us remember how effortless Michael Jordan made the game look; tongue wagging and a smile on his face, he would sink fade away jump shots, or leap over the likes of Patrick Ewing or Charles Barkley in the final moments of regulation.  For a moment we all felt like it was something we could do; just another day at the office for him, after all.

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