green exhibits

RBC is a major sponsor of the 2010 Olympic Torch Relay Tour that has been crossing Canada since October 2009 in the lead up to The 2010 Olympic Winter Games Opening Ceremony which will take place at Vancouver's BC Place on Friday, February 12, 2010.  GMR Marketing, an industry leader in mobile marketing, selected kubik to execute the centrepiece of RBC's travelling event, the Eco-Home which was built in a truly sustainable way.

The Olympic Torch Relay Tour will visit over 1000 communities, travelling more than 45,000 kilometres before reaching the Vancouver BC Place.  The Eco-home will participate in 200 community celebrations across Canada giving the public an opportunity to gather and participate in the 2010 Olympic Torch Relay Tour community celebrations.  As the centrepiece of these celebrations, the interactive mobile Eco-Home was housed in a hybrid truck that runs on solar and wind energy and is heated by solar radiant heating.  Tents outside the truck feature and Olympic medal display area, a snowboard simulator, a hockey ring and a green-screen opportunity where visitors can have their picture taken with the Olympic flame.

Inside, kubik constructed an environment with interactive displays that outline how various practices can dramatically reduce our energy usage.  Based on the Olympic medal format of Bronze, Silver, and Gold, the displays use real products, lighting, sound and a new software program called "Augmented Reality" to show how we can use less energy for everyday living.   The interactive elements themselves were created using recycled materials, LED lighting and FSC approved wood products.  The result is a sustainable mobile experience perfectly suited to travelling the road alongside the RBC Olympic Torch Tour.

Has your company incorporated sustainable materials in your special event productions?

Hello again and welcome back to The Green Zone.

As mentioned in our last article we are going to continue on with green materials that exhibit companies are using today.

This week we will touch on Embodied Energy.

What is Embodied Energy and how can we say that using this we are going green?

Well Embodied Energy is a way that we can determine how much energy is used to create a traditional trade show booth from raw material right up to transportation of the booth. So by using a low amount of Embodied Energy, obviously we are saving energy and helping with the green factor.

What is one way we can do this?

Take an example.

A client requests that you build them a new 20x20 custom booth. They would like it to be as green as possible but don't have a great budget to do this. How can you as their supplier/partner help?

As mentioned Embodied Energy tracks everything from raw materials to transportation. So you might not be able to use say Certified wood on their exhibit but you can control how the materials arrive to your warehouse and how the booth arrives to show. So instead of using a dedicated truck to deliver your materials or booth why not try to hire a truck that makes multiple pick ups so that the truck is full therefore being more economical.

Or if you have this option (which I'm sure you do) how about getting your materials delivered by train? Not only is this the most economical way to get your materials it is also the greenest way as most of them run on coal.

By doing these little tasks you can tell your client that yes this booth was in some ways built green.

This is just one example of how you can help create a low Embodied Energy, can you think of any others? Please respond to this article and let exhibitslist.com know.

Next we will talk about Formaldehyde. What is that?