Exhibitions

Many companies worry about making sure their design, build and install of exhibits in Europe go flawlessly.  But of what use is all that work if your exhibit never makes it to the exhibition floor.  Exhibitslist recently had the pleasure of talking with Paul Van Zijl the managing director of Fairexx a leading logistics company in Europe who work in the exhibits logistics business in Europe.  They have offices in the Netherlands and Germany.  Paul is well known to Exhibitslist and has a great sense of humor and his team are service oriented and professional.  

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Submitted by Pablo Perez, a freelance exhibit designer in San Diego, California and official Exhibitslist contributor.

After ten years in this industry in which at times compared to a circus, I’ve asked, how did I get myself into this mess, what was I thinking. I have continuously asked myself and others this question and have found many stories interesting including my own.

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Frustration

Being an installer can be one of the most frustrating jobs in the world.  There are so many variables that come into play in bringing an exhibit to life.  You don't just rely on yourself.  In many cases you are on a team with people you have never met, in a city that you don't know very well.  Labour can be shoddy, shipping can be shifty and equipment can break down.  Talk about frustration!

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Exhibitslist is Proud to welcome Mitch Gilbert as a contributor to our community.  Mitch is a designer with interesting insights into Modern Exhibit Design.  We will be looking forward to his Articles and he is looking forward to your feedback through comments on his articles.

Maybe one day I’ll be able to design an exhibit for myself such as the one shown, but until then clients are a necessity. As a freelance designer I have two clients:  the exhibit builder and the exhibitor. Both organizations usually include groups of people that have a say in how my design will eventually take shape. The exhibit builders have salespeople, estimators, installers and production supervisors that each may have their imprint on the design. Exhibitors usually have marketing, advertising, sales, accounting, and the CEO  all weighing in on the results. With all manner of personalities tugging the design in one direction or another it’s amazing that I can even recognize the finished booth at the show.

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