Is the Trade Show Industry in Trouble?
Posted December 24th, 2008 by richard
With the recent announcement that Apple is not exhibiting or participating in the Macworld Trade show, chills have been felt through the industry. Shortly after that the Paris Macworld show was cancelled outright. Is this an industry trend? A recent Tradeshow Week article featured the thought that show size was down, but new media marketing was up. A survey by trade show week showed that the average size of exhibitions had gone from 250,024 sq. feet to 231,451 sq. feet. That is an interesting figure.... however, anecdotally I can say that this may be a trend towards smaller square footage in booths and not necessarily a turning away from event marketing.
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