exhibit companies

Many companies worry about making sure their design, build and install of exhibits in Europe go flawlessly.  But of what use is all that work if your exhibit never makes it to the exhibition floor.  Exhibitslist recently had the pleasure of talking with Paul Van Zijl the managing director of Fairexx a leading logistics company in Europe who work in the exhibits logistics business in Europe.  They have offices in the Netherlands and Germany.  Paul is well known to Exhibitslist and has a great sense of humor and his team are service oriented and professional.  

[more after the break]

It is that time of year again.  The Exhibitor Show is ready to roll.  As much a time to look for prospective clients as it is to network within the industry and see what and who is on the cutting edge.  Last year had spectacular booths and great opportunities for everyone that was there.  The Vegas weather didn't hurt either.  But considering what has happened in the last six months, what will this year bring?  Could a weak showing at the exhibitor be the canary in the coal mine for our whole industry?  Or is it time for us to show how it is done?

[more after the break]

Unlike the trade show floor, Exhibitslist is always open for business.  What are ways that you can get the most out of it?  Here are a few:

[more after the break]

Submitted by Rhiannon Anderson from Steelhead Productions - www.steelheadproductions.com

Your business may be more vulnerable than ever before, however, many say it is not the time to stop or even slow down marketing efforts.  Corporate America relies on trade shows to generate interest in and sales for its products and services.   Trade shows provide a unique 'live,' selling opportunity unlike any other marketing avenue, one that can generate outstanding results given proper planning and the right show presence.

[more after the break]

With the recent announcement that Apple is not exhibiting or participating in the Macworld Trade show, chills have been felt through the industry.  Shortly after that the Paris Macworld show was cancelled outright.  Is this an industry trend?  A recent Tradeshow Week article featured the thought that show size was down, but new media marketing was up.  A survey by trade show week showed that the average size of exhibitions had gone from 250,024 sq. feet to 231,451 sq. feet.  That is an interesting figure.... however, anecdotally I can say that this may be a trend towards smaller square footage in booths and not necessarily a turning away from event marketing.

[more after the break]