How Account Managers Help Your Company Excel
Posted March 19th, 2009 by Catalyst
Tradeshow Sales Guy: "You've been using ABC Exhibit house for 10 years, that is quite a track record. I assume you are awfully happy with whatever they are doing for you?"
Tradeshow Exhibitor: "We are THRILLED with ABC Exhibits. They are the Best!"
Tradeshow Sales Guy: "Hmm. What is it that is so great about ABC? What do they do that is so much better than anyone else?"
The likely answer to that question might catch newcomers to the trade show world off-guard. It is not how impressive the trade show designs are. Their prices are probably higher than some of the competition. And no one will immediately rave about what high quality their exhibit house provides. More than likely, it comes down to three things:
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Top Five Reasons I Hate Being An Exhibit Installer
Posted February 4th, 2009 by richard in Installers Life
Frustration
Being an installer can be one of the most frustrating jobs in the world. There are so many variables that come into play in bringing an exhibit to life. You don't just rely on yourself. In many cases you are on a team with people you have never met, in a city that you don't know very well. Labour can be shoddy, shipping can be shifty and equipment can break down. Talk about frustration!
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Dealing Successfully With Difficult Clients
Posted February 1st, 2009 by Mitch Gilbert in Modern Exhibit Design
Exhibitslist is Proud to welcome Mitch Gilbert as a contributor to our community. Mitch is a designer with interesting insights into Modern Exhibit Design. We will be looking forward to his Articles and he is looking forward to your feedback through comments on his articles.
Maybe one day I’ll be able to design an exhibit for myself such as the one shown, but until then clients are a necessity. As a freelance designer I have two clients: the exhibit builder and the exhibitor. Both organizations usually include groups of people that have a say in how my design will eventually take shape. The exhibit builders have salespeople, estimators, installers and production supervisors that each may have their imprint on the design. Exhibitors usually have marketing, advertising, sales, accounting, and the CEO all weighing in on the results. With all manner of personalities tugging the design in one direction or another it’s amazing that I can even recognize the finished booth at the show.
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