How Account Managers Help Your Company Excel
Posted March 19th, 2009 by Catalyst
Tradeshow Sales Guy: "You've been using ABC Exhibit house for 10 years, that is quite a track record. I assume you are awfully happy with whatever they are doing for you?"
Tradeshow Exhibitor: "We are THRILLED with ABC Exhibits. They are the Best!"
Tradeshow Sales Guy: "Hmm. What is it that is so great about ABC? What do they do that is so much better than anyone else?"
The likely answer to that question might catch newcomers to the trade show world off-guard. It is not how impressive the trade show designs are. Their prices are probably higher than some of the competition. And no one will immediately rave about what high quality their exhibit house provides. More than likely, it comes down to three things:
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Managing to Manage Accounts
Posted March 12th, 2009 by Catalyst
It is said that what separates those who are good from those who are great is that great talents make their jobs look easy. Most of us remember how effortless Michael Jordan made the game look; tongue wagging and a smile on his face, he would sink fade away jump shots, or leap over the likes of Patrick Ewing or Charles Barkley in the final moments of regulation. For a moment we all felt like it was something we could do; just another day at the office for him, after all.
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