The Green Zone

Hello again and welcome back to The Green Zone.

As mentioned in our last article we are going to continue on with green materials that exhibit companies are using today.

This week we will touch on Embodied Energy.

What is Embodied Energy and how can we say that using this we are going green?

Well Embodied Energy is a way that we can determine how much energy is used to create a traditional trade show booth from raw material right up to transportation of the booth. So by using a low amount of Embodied Energy, obviously we are saving energy and helping with the green factor.

What is one way we can do this?

Take an example.

A client requests that you build them a new 20x20 custom booth. They would like it to be as green as possible but don't have a great budget to do this. How can you as their supplier/partner help?

As mentioned Embodied Energy tracks everything from raw materials to transportation. So you might not be able to use say Certified wood on their exhibit but you can control how the materials arrive to your warehouse and how the booth arrives to show. So instead of using a dedicated truck to deliver your materials or booth why not try to hire a truck that makes multiple pick ups so that the truck is full therefore being more economical.

Or if you have this option (which I'm sure you do) how about getting your materials delivered by train? Not only is this the most economical way to get your materials it is also the greenest way as most of them run on coal.

By doing these little tasks you can tell your client that yes this booth was in some ways built green.

This is just one example of how you can help create a low Embodied Energy, can you think of any others? Please respond to this article and let exhibitslist.com know.

Next we will talk about Formaldehyde. What is that?

What is "Embodied Energy" and how can we say that by using it we are going Green?

Embodied energy is a way that we can determine how much energy is used to create a traditional trade show booth from raw materials right up to the transportation of the booth.  So by using a low amount of Embodied Energy we are saving energy and thus helping with the green factor.

[more after the break]

In our first article we looked at the issue of eco-sensitive products in the trade show/exhibit industry.  For our next series of articles we will look at individual materials and what you should consider when discussing them with your clients and your team members.

First off we will start off with the issue of wood that is used in custom exhibits.  What makes it a green product?

[more after the break]

What does green mean to you? It used to be we thought that "green" was for hippies and tree-huggers-- now every industry around the world is being forced to consider their impact on the environment, including the exhibit industry.

With so much talk about the whole "green" movement inside the exhibit and event marketing industry, what does green really mean to you? Well one thing is for sure: going green is not just for the big institution or the newly constructed one anymore. Environmental friendliness is on the minds of companies of all sizes whether you have a pop-up and do one show a year or you own a custom exhibit with multiple events.

I'm Nate and "The Green Zone" will be my bi-weekly blog on the green movement within the industry. To help along the way I've created a glossary of terms I'll be using to use as a quick reference. Check it out and test your "green" IQ!

The next blog will discuss the materials being used in the exhibit industry and how your company can make the transition to going green without having to scrap your current exhibit.

As always I encourage your thoughts and feedback so please feel free to leave comments.