Posted February 16th, 2009 by Exhibitslist Team in Modern Exhibit Design

Submitted by Pablo Perez, a freelance exhibit designer in San Diego, California and official Exhibitslist contributor.
Many times over and over again I come across designers spending more time on rendering illustrations rather than the design itself. I consistently find renderings that resemble what I was producing nearly eight years ago. I don't understand why a professional company would allow their design presentations to be of such low quality. Here are a couple of quick and inexpensive solutions.
[more after the break]
Consider a rendering program that will deliver near reality rendering results. Try researching some of the following: 3D Studio Max, Cinema 3D, Softimage, Poser or Maya.
If time is not on your side in order to train an inhouse designer, consider hiring someone who will be utilized as a rendering station. Perhaps a recent graduate from the local college or a student looking for an internship that my eventually result in a full time hire.
One tool that often lacks performance is the computer system. Again, I can't believe how many times I have seen a designer with an outdated computer system. Investing in a $2000 computer will actually benefit you more than you think. Consider the cost of the computer against the time the designer spends on the renderings, and how much time is actually being utilized for the design. Is the designer able to make a quick turn around from one day to the next? Consider a gaming system with the following minimum requirements: 2 Quad Processor (2.83GHz), 4GB DDR2-800MHz Dual Channel SDRAM, 768MB NVIDIA GeForce 9600GS, 500GB 7200 rpm Hard Drive. Ready to rock!
Pablo Perez is a freelance exhibit designer in San Diego, California. You can contact him at pperezbp@gmail.com
What kind of equipment do you use as a Designer? What is essential an what equipment and tools can take a Designer over the top?

The only thing a designer need is curiosity....:-))))
Your comment is a reasonable designers stand point. I wish I could live by it as you do. But unfortunately not every one is a designer as I like to put it. Including the client that feeds you. Whats your method of passing on that curiosity you hold to the end user...your client?
Explaining why of a sign, a form or a volume, seeking to transfer to the client the reasons for design choices, educating and taking part of the analysis on the issues dealt.
Transferring to the client that I designed that thing in that way, why not 'is beautiful, but because' that's the right way to do it!
Although I'm fairly new to the exhibit world, I would agree in principle with Pablo.... You need the right tools. While a shiny new computer won't design an exhibit for you, you also don't want to have to struggle with outdated equipment and get frustrated. That kills the creative spirit. Quad-core might be a bit of overkill, but you want to streamline your setup so that the focus is on the job and the ideas.
great attitude bro, Keep it up and you're on your way in being so swamped with work that you wont know what to do with. Where are you located?