Mount Laurel, NJ:  June 3, 2009 - kubik inc.  is very pleased to announce the appointment of John Van Pelt as Senior Sales Executive.  In this role, Mr. Van Pelt will be working with Elliot Kohn on new business development initiatives for kubik's North American exhibit business.

"At kubik, whether it's a trade show, experiential marketing event or museum environment - our focus is on providing our clients with outstanding services and creating the most extraordinary experiences in the world", said Elliot Kohn, Coo/Principal, kubik.  "We know that there is an ever increasing demand for our services in the marketplace and we are excited that John will help us to extend our exceptional, timely and hands-on experience to our clients."

A seasoned sales executive with over 30 years of industry experience, John will play a key role in identifying and developing new business opportunities within organizations that are not current kubik customers.

Before joining kubik, John held Senior Account  Executive roles as EWI Worldwide and H.B. Stubbs Co.  Clients recognize his keen business insight as well as his expertise in translating concepts into action to maximize results in top-tier exhibits, mobile tours, museums and themed attractions.

"I am very delighted to have the opportunity to join a great company like kubik", said Van Pelt.  "To be part of the team that's working hard to expand our presence in the marketplace is a terrific challenge and goal."

kubik is leading the transformation of conventional services associated with an event marketing company by providing clients with imaginative thinking, unique exhibit and event results and integrated marketing solutions.

About kubik

kubik builds experiences in the form of exhibits, environments and events for Fortune 1000 companies and leading cultural institutions throughout North America and Europe.  With offices in Toronto, Amsterdam and New Jersey, kubik can be contacted toll-free in North America at 1.877.252.2818 or at www.thinkubik.com

Eventscape is a unique and inventive exhibit company.  A recent win for Eventscape was a beautiful 20' x 20' exhibit for Trojan UV Technologies, a water treatment technology company specializing in water treatment systems used by corporations and governments.  Trojan was looking for an innovative design that would showcase their products and be a unique design that would draw attendees into the exhibit using their corporate colors.  Eventscape provided a unique design that did just that!

The "splash concept" design of this exhibit displayed an abstract representation of the client's product in use.  Silver lighting spheres suspended from the ceiling represents water droplets and the central element of three ribbons of framed fabric conveys the water splashing.  The ribbons are covered with a cleanable shiny vinyl on the outside and a stretch fabric in the client's corporate red on the inside.  Supporting the splash form, the surrounding counters display the varioius UV technology products used to treat water.  The 16 foot tall freestanding framed fabric tower creates a glowing beacon and denotes corporate strength.

The client logo and corporate colors (red and white) were used throughout the exhibit, reinforcing the brand and distinguishing it in a very meaningful way from the sea of traditional "blue" water technology exhibits.  The curved metal-framed fabric splash form had to match the angled millwork counters that supported the structure.  The whole exhibit was branded on three levels from the suspended ceiling elements, to the eye-level splash form to the carpeted flooring which also incorporated the brand's red "bubbles" with the inlayed acrylic circles.

The exhibit was designed not only to fit to a 20' x 20', but also to be able to easily adapt to fill a 20' x 30' or 20' x 40' exhibit space, providing flexibility and extending the life of the exhibit.  The clients feedback?  "We asked for an innovative design unlike anything else we've seen on an exhibit floor, and that was exactly what we got.  Our exhibit was edgy and attractive, and represented exactly where we wanted to be as a company in our industry"

Established in 1993, Eventscape has manufactured superior quality structures clad in material for every type of design specialty including retail, hospitality, commercial, institutional and custom Exhibit applications.

www.eventscape.net

Does your company use fabric in your designs?  What are the advantages?  Are there any reasons not to use fabric?

Exhibitslist scoured the trade show floor and managed to capture a picture of an exemplary installer: well prepared, brought all his equipment. But let's just imagine he didn't.  Well, just as the panic starts setting in and he begins brainstorming various workarounds involving stacking buckets, rolls of duct tape, and one perfectly timed jump-- part 2 of the 'Installers Code' kicks in.

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This is the first in a series of "Installers Life" articles on the unwritten code and set of rules of trade show exhibit installation.

I've been working in the trade show/exhibit installation world for the last twenty years and I've found that there's a strict code that exists on show floors. Break the code and you tend to have more difficulty and you will quickly gain a bad reputation, especially if you're always working in the same venue. Large installation houses like Czaranowski and Nth Degree are always the most likely to stick to the code. Sometimes new installers take a while to get up to speed.

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Many of us know the phrase, "Form Follows Function."  It is a part of the industrial design terminology to describe how a product was inspired - usually from the function of the product itself.  Form follows the function, once an innovative and curious phrase, now seems to be overused as much as box frame laminate and fabric construction is used in the exhibit business.  It is so 1990's!

Consumer product design begins with an underlying function that is engineered to meet a specific need, or solve a problems that consumers experience daily.  To make a long story short, product design has value and can truly make someone else's life easier.  It can be measured and as a result can be appreciated.

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I have always worked for one company. It fits my lifestyle, but I have always wondered if it would be better to work freelance. There are a number of issues involved, but I think it comes down to your personality and your willingness to take risks.

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Exhibitslist was recently at a large medical exhibition in Europe and were surprised to see the differences in exhibit building methods.  At the end of the show many of the exhibits were built and all that was left was a few skids, a crate and some job boxes.  What is the difference?  In Europe nearly all the exhibits are rentals!

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Many companies worry about making sure their design, build and install of exhibits in Europe go flawlessly.  But of what use is all that work if your exhibit never makes it to the exhibition floor.  Exhibitslist recently had the pleasure of talking with Paul Van Zijl the managing director of Fairexx a leading logistics company in Europe who work in the exhibits logistics business in Europe.  They have offices in the Netherlands and Germany.  Paul is well known to Exhibitslist and has a great sense of humor and his team are service oriented and professional.  

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Tradeshow Sales Guy:  "You've been using ABC Exhibit house for 10 years, that is quite a track record.  I assume you are awfully happy with whatever they are doing for you?"

Tradeshow Exhibitor:  "We are THRILLED with ABC Exhibits.  They are the Best!"

Tradeshow Sales Guy:  "Hmm.  What is it that is so great about ABC?  What do they do that is so much better than anyone else?"

The likely answer to that question might catch newcomers to the trade show world off-guard.  It is not how impressive the trade show designs are.  Their prices are probably higher than some of the competition.  And no one will immediately rave about what high quality their exhibit house provides.  More than likely, it comes down to three things:

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This is the first in a series of Articles by Muse Presentation Technologies, a leader in the field of Presentation Technology at events and trade show.

LCD, Plasma, Projection, LED?  With so many choices available to the exhibits industry for presentations, it can be tough to choose.  Within each type of display category there are even more choices.  This is where an experience rental and staging company earns its keep!  In this series we will explain some of the pros and cons of the four main display types available to the exhibit designer/builder and hopefully give you some things to look out for when you are building a new exhibit.

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